Sweet Protection required product range expansion. Mint Design designed and developed a new road bike apparel line for Sweet Protection on the basis of their core values: Stronger, Lighter, Better. A new design profile was created along with a new framework for colors, signoff, and design lines with the ultimate goal to create a tailored collection for cycling. The collection emphasizes the combination of technical performance and minimalist design. By introducing hybrid constructions with wool and synthetic panels, the collection became a versatile clothing line with utility in several seasons. Protection against weather and highly breathable materials makes the collection excellent for high-intensity activity.
Photo: Andreas Reutz
All photos belong to Sweet Protection