Sweet Protection Freeride

Sweet Protection required a revamp of their apparel category. Mint Design directed from scratch the design and development of a new winter collection to meet new consumer needs. Sweet Protection and Mint Design re-evaluated existing products and collections and established a new framework for the category, for both design and development. The result was "freeride" for the ski apparel market. Mint Design also contributed to the choice of colors, fabrics, details, and fit development. Sweet Protection is known for high-quality protection gear, the ambition was that these qualities would be incorporated in the apparel category as well.

Photo: Vegard Breie

All photos belong to Sweet Protection